About Vollmens    |    Technology and Innovation    |    Solutions Vollmens    |    Development   |    Marketing and Strategy   |    Videos

Marketing and Strategy

The Brazilian diversity in terms of geography and demography represents challenges and opportunities for manufacturers of cosmetics, fragrances and personal care products. The Brazilian territory with its 8.5 million square kilometers has significant climatic differences, and life-styles vary widely from highly urbanized areas throughout the Southeast for the regions of low population density of the North. Additionally, the 175 million people in Brazil represent a complex mixture of African, European and Asian.

Although the Brazilian market containing millions of consumers and products for the mass market, these differences provide opportunities for producers often develop specialized products that can compete successfully against existing products for the mass market.

Given this reality of the market Vollmens has a marketing department of international standard, active and tuned with the actual trends of the national market. The marketing team Vollmens beyond the development of an exclusive product offers full support for its launch and differentials that will make your product unique, check out:

1. Advantage of price or cost: The price difference is only by enduring and sustainable in the medium and long term if the company achieve real competitive advantage in cost and can not be imitated by competitors. This advantage, in general, stems from the unique product specifications, protected by patents, or the production and distribution in different costs and can not be copied.

2. Attributes and benefits of product differentiation by the attributes and benefits of the product requires the development of product innovations that have the basic research in marketing, research and development of new products and technologies. The result will be proportional to the investments made by the company and its market power to introduce innovations that can not be copied by the competition or at least it takes to be copied.

3. Added services: The differentiation by added services, through combined products and services, is often the only possible strategic choice, especially in mature markets, with products not differentiated when exhausting the possibilities of technological innovation. But it must offer services that can be easily copied or whose quality is perceived and valued by the customer.

4. Distribution channel: The channel of distribution for differentiation can be achieved when products are distributed through exclusive channels, which can not be used for competition.

5. Brand image: The image differentiation by means of the public mind in creating a differentiated and enhanced image for the brand. In competitive markets, where differentiation by attributes and benefits becomes increasingly difficult, the brand image is the main generator of competitive advantage and value to customers. The marketing factor that contributes decisively to the creation of the brand image is the propaganda.

Brand image is the set of perceptions and associations that consumers develop with respect to a product.

Contact our marketing team, discover our innovations already properly formatted for the domestic market, its challenges and bring together the Vollmens and your company will develop products and solutions for success!